This post is part 2 of the “10 Things Every Business Should Know Before Starting a Website” post.
Thing #2: Do you (or your staff) need to update your website often? One of the best ways to keep visitors coming back to your site is to keep your content (the text, pictures and/or downloadable files you offer on your site) fresh. While the majority of websites require a web programmer - or someone with at least basic knowledge of web programming - to update, you may want your website to have a content management system, which will allow you or your staff to update the content on your website without any programming knowledge. This is not only convenient for your company, but it also means that you do not have to pay your web designer/programmer every time that you need to update your website. Content management systems have become so popular that I have recently began offering them as a standard part of every website I create.
Content management systems come in all shapes and sizes, but in their most basic form they allow a user (a.k.a. you or a staff member that you designate) to sign in to a web page and make changes to your site by filling out a simple web form. If you can use the Internet, you can update your website!
