Welcome to my first ever blog post! I know, I know, some of you are saying “What took you so long?” After all, I do tell all of my clients about the wonders of blogging and how most every business should do it. Well, in my defense I must say that much like every other business, business always comes first. But, in order to make it up to you, I am going to kick things off with a 10 day spree of blog posts entitled “10 Things Every Business Should Know Before Starting a Website” with one “Thing” every day for the next 10 days. So those of you reading this on May 11, 2009 - come back tomorrow for post #2!
Thing #1: Search Engine Optimization Oh no – here we go already with the big words. For all of my non-technical friends, search engine optimization (SEO) is just a big word for techniques that a web developer uses to ensure that your website is read-able by search engines such as Google and Yahoo!. Unfortunately, not every web designer or programmer is knowledgeable in search engine optimization. In fact, many either only employ some SEO techniques, sacrifice SEO in favor of a cool design or animation they want to use, or simply ignore SEO altogether! Of course business professionals know that you could have the coolest website in the world, but it would not do your company any good at all if no one can find it! Before you start your company’s website, make sure that your web designer/developer knows search engine optimization techniques.
