Web Design Considerations

This post is part 7 of the “10 Things Every Business Should Know Before Starting a Website” post.

Thing #7: Web Design Considerations Web design means more than just how your website will look. In fact, web design incorporates many aspects of a website including how users will interact with your site ‚ how they will navigate through the pages, how and where they will find the information contained in your site, how they will use any web application on your site such as an e-commerce shopping cart, and any number of other functions visitors could perform on your site. Because the web design involves almost every part of your visitor’s experience on your website, it is vital that it is well planned before you choose a web designer or developer and before the programming of the site takes place.

Having said that, I will concentrate on the most obvious part of web design in this post: the look. If your company has an established brand or company identity, your website should match that identity.  Usually this means going beyond simply adding your logo to the site. By incorporating the brand colors, marketing copy (optimized for search engines, of course), and personality of the brand you will not only borrow from the brand reputation you already have, but you will also reassure your website visitors that they are on the right website. This is especially important if you are doing any e-commerce on your site, as visitors would be much less likely to input their credit card number into a website that they are not absolutely sure of.

Of course, I do realize that not every business has an established brand identity. In that case, your website design options are a bit more flexible. You still want a design that is going to adequately represent your company and create a good first impression. After all, if your website is a person’s first impression of your business, it IS your business to that person. In order to accomplish a professional design, you could choose either a custom-designed site or choose a template from a site such as templatemonster.com. A template can be a cheaper and very effective option for some businesses, although you should be prepared that there may be quite a few other websites that will look just like yours.

About Jenna Brenn

Hello. My name is Jenna Godwin-Brenn. I am a freelance webpage designer/developer who believes in designing websites that work for my clients. My sites not only look professional and appealing, but are also built to give my clients the best return on investment possible. Each website I build uses search engine optimization principals to help boost your site to the top of the search engine rankings. After all, you could have the best website in the world, but it wouldn't matter if no one could find it! I create websites using Web 2.0 principals: sites should be easy to use and have simple, clean design. My websites not only communicate my client's message, but also create a good first impression. I have 8 years of experience in web design including my work at two of the top advertising agencies in Kansas: Greteman Group and Sullivan, Hidgon and Sink. I have also served as an adjunct faculty instructor for the Web Design class at Friends University in Wichita, Kansas. More recently, I have moved to the Summerville / Charleston, South Carolina area and have been doing websites for small businesses both in South Carolina and in Wichita.
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One Response to Web Design Considerations

  1. jamesparker says:

    Hi its a very good post and nice info about the web design so thnx for sharing this useful info about the web design. I am web designing expert and this post is really very useful for me!
    Thanks for sharing this with us!
    cheers!

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